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What is product management?
Product management is a multifaceted discipline that encompasses a wide range of responsibilities throughout the product lifecycle. Product Managers (PMs) are at the heart of this role, driving the strategic direction, development, and success of a product or product line. They are responsible for defining product vision, gathering requirements, prioritizing features, collaborating with cross-functional teams, and ensuring a seamless user experience and delivering successful products to the market. See our info box to explore the outputs of product management.
What are typical outputs in product management?
Product management involves various activities throughout the product lifecycle, and the typical outputs can vary depending on the stage of development and the specific product. Typical outputs can, but are not limited, to the following list.
Outputs in Early Stage Product Development
Product Vision
Product Strategy
Market Research
Market Analysis
Competition Analysis
Product Roadmap
Product Requirements
Stakeholder Requirements
Minimal Viable Product (MVP)
Feature Specification
User Stories
User Needs
Outputs in Mid to Late Stage Product Development
User Feedback
Customer Feedback
A/B Test Results
User Training and Documentation
Marketing Strategy
Marketing Materials
KPI definition
Product Launch Plan
Post-Launch Review
Looking for a freelance product manager?
Expertise
#Immunology
#Psychiatry
#Genetics
#Cancer
Medical Device
- Applications in Molecular Biology: Gene expression, (Epi-)Genetics
- Applications in Cellular Biology: Flow Cytometry, Cellular Assays
- Complex Systems: Applications + Software + Hardware
Healthtech solutions
#Digital Health
#Wellness and Lifestyle Applications
We might be a good fit! See my fields of expertise and feel free to inquire about a possible collaboration.
Diana Eikelmann
Head Consultant
Product Management
I am available for freelance projects as product manager, project manager and marketing related fields. Also, with my background in Medical Device development and marketing, I can support your Medical Device Development under MDR (2017/745/EU) and IVDR (2017/746/EU) together with expert collaborators in regulatory affairs and clinical evaluation.
Contact me 